Dallas Pets Alive! Privacy Policy
Last Updated: March 1, 2020

Your privacy is important to Dallas Pets Alive ("DPA"). This Privacy Policy ("Privacy Policy") explains how DPA collects, uses, discloses, and protects Personal Information that you provide through the areas defined below. This Privacy Policy is directed toward U.S. residents.

This Privacy Policy applies to the following channels (collectively our “Digital Channels”):
Websites (“Websites”) on the dallaspetsalive.org domain.
Dallas Pets Alive’s email, mail, and other electronic communications, including marketing, event, and fundraising communications


When you engage with DPA through our Digital Channels, we collect a variety of information. In general, the type and amount of information we collect about you depends on how you choose to interact with DPA.

Non-Personal Information/Technical Information
This is aggregate information automatically collected when you interact with our Website. For example, we may use website analytic tools on the Website to determine information, such as your IP address and domain name, general geographic location (as inferred from your IP address), your internet service provider, the date and time of your visit to the Website, your use of the Website during your current session and over time (including the pages you view and the files you download), the URLs from sites you visit before and after navigating to the Websites, keywords you use to find the websites, your computer or device’s operating system, browser type and version, and software and hardware attributes.

We will also use technologies, such as cookies and pixel-based tracking, to collect information about the pages you view, the links you click on and other actions you take on the Website. We use the aggregated information to provide a more useful and engaging experience to Website visitors. This information may sometimes be used to display content to you on DPA’s Website, social media platforms, or digital advertising platforms.

Personal Information
DPA collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Policy as “Personal Information.” This includes contact information, demographic information, and financial information, as well as contents of email messages.

Financial Information
We will collect payment information, such as your credit card number, to process online transactions. We may use a third-party payment service to process payments and donations made through our Digital Channels. We will retain your credit card information only for as long as necessary to process the transaction.

Contact Information and Preferences
We may request contact information, such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by DPA. We may also use third-party services to supplement or to ensure accuracy of contact information.

Email Correspondence
If you contact DPA through email, we will collect your email address, and may retain a record of the communication for operational purposes. The information contained in these communication records will depend on what you voluntarily provide to DPA.

DPA may collect Personal Information and Non-Personal Information in a variety of instances and circumstances, such as the following:

Online Donations
If you donate to DPA on our Website, we collect Personal Information that may include your name, address, telephone number, e-mail address, and limited financial information, such as your credit card information, to process your donation.

Online Purchases
When you make a purchase on DPA’s Site, we collect Personal Information that may include your name, address, telephone number, email address, shipping and billing addresses, order history. We also collect limited financial information, such as your credit card information, to process your payment.

Adoption Applications
If you apply to adopt an animal from DPA, we collect Personal Information from you that may include your name, address, telephone number, e-mail address, age, occupation, driver’s license number, and felony criminal conviction history. We also collect limited financial information, such as your credit card information, to process your adoption fee.

Employment or Volunteer Participation
If you apply to work or volunteer with DPA, we will collect Personal Information related to your desired role. This may include your name, address, telephone number, email, address, emergency contact information, employment history, felony criminal convictions, professional skills, and driver’s license number.

Third-Party Fundraising Campaigns, Promotions or Events
We may use or interact with third-party services to conduct fundraising campaigns, promotions, or events. In these instances, we may receive Personal Information, including your name, address, telephone number, email address, and order information. We may also receive limited financial information, such as your credit card information, to process donations, payments or registration fees. We also may receive your Personal Information if you respond to a cause-related marketing campaign or other promotion benefiting DPA that is conducted by a third-party.

Social Media Platforms
We may collect limited information about you from Social Media Platforms. For example, we may receive information about you when you interact with DPA’s social media pages (e.g. liking us on Facebook or following us on Instagram). Your interactions with social media companies and the use of their features are governed by their respective privacy policies.

Server Logs
When you visit the Website, we automatically receive and record certain information from your computer or device and your browser. This may include data, such as your IP address, operating system, browser type and version, the pages you visit, or features you use on the Website, and general geographic location (as inferred from your IP address).

Cookies & Pixels
The Website uses cookies and pixels. When you use the Website, cookies are placed in the browser files of your computer or mobile device. A cookie is a piece of data stored on your computer hard drive containing information about you. Pixels are small pieces of code on webpages often are used in connection with cookies that allow us to track the effectiveness of our advertising campaigns.

We use cookies for performance monitoring, analytics and marketing purposes. Below are the types of cookies that may be used on the Website:

Performance Cookies
Cookies placed by tools we use to monitor the Websites’ performance and visitor behavior on the Websites.

Advertising cookies
We sometimes use tracking pixels that assist us with delivering targeted online advertising. By better understanding what our audiences are interested in, we can more efficiently promote DPA’s mission.

Link Tracking
Our emails contain a number of hyperlinks, each of which has a unique tag. When you click on one of these links, you are automatically redirected to the server of our email service which logs the click. From there you are redirected to the relevant page on the Websites. This process enables us to measure the number of clicks from an email resulting in visits to the Websites. We use this information to tailor future messages to users.

Google Analytics
We use Google Analytics to provide us with insight into how users are accessing the Website’s pages, and users’ activity on the Website. User data does not include Personal Information, but does include information like city/location, browser and platforms used, and aggregated demographic information from users’ Google profiles, such as gender, age-bracket and interests.

We sometimes use Facebook tracking pixels to collect visitor data on the Website and later serve relevant advertising on Facebook and Instagram.

Google Ads and Google Display Network
We sometimes use Google Ads tracking cookies to serve relevant advertising and measure advertising performance (on third-party sites) based on visits to the Website

— You may opt out of the use of cookies by Google Analytics.

— You can opt-out of Google Display Network ads by using Ad Settings provided by Google.
— For more information on how Google protects your data visit Safeguarding Your Data.
— View information on Facebook’s Data Policy and learn how to control online ads from Facebook.
— You may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here.
— You  may opt out of receiving marketing communication emails from DPA by clicking on the unsubscribe link included at the bottom of each email. Please note that if you unsubscribe from our marketing communications, you may still receive transactional emails (e.g. donation confirmation emails).

Depending on your location and where applicable law requires, you may have the following choices with respect to your Personal Information submitted on the Website covered by this Privacy Policy:
— The right to access your Personal Information;
— The right to update your Personal Information by emailing us;
— The right to withdraw your consent to providing Personal Information
— The right to request deletion of your Personal Information or object to its processing; and
— The right to lodge a complaint with an applicable supervisory authority.

If you would like to exercise your choices regarding the Personal Information collected on the Websites, please contact us by email at privacy@dallaspetsalive.org.

DPA does not sell Personal Information of donors, volunteers, or event participants. To further our mission, your Personal Information may be shared with:
Outside Contractors
DPA may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products, such as to help us perform statistical analysis, send you postal mail, process donations, or send email. Access to your Personal Information by these Outside Contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these Outside Contractors protect the privacy of your Personal Information consistent with this Privacy Policy, and not use or disclose your Personal Information for any purpose other than providing us with products or services for which we contracted.

We may share limited Personal Information, such as contact information, with volunteers who are assisting DPA and who require the information as part of their duties. Volunteers who are entrusted with Personal Information execute confidentiality agreements with the DPA prior to receiving any such information.

Memorial and Honor Giving
You may choose to honor someone by donating to DPA in their name. Once your gift is received and you have requested a notification be sent to the honoree or family, DPA will send an acknowledgement to the honoree or family to inform them of your gift. The amount of money donated through memorial or honor donations is kept confidential, but the individual (or their immediate family in the case of a memorial donation) may be provided with the name of the individual who donated in honor of their loved one, whether in the acknowledgment itself or at the request of the honoree/family.

DPA may use and disclose your Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others. We may share information that has been de-identified or aggregated, or any other technical information, without limitation.

Our Digital Channels are not directed at children under the age of 16, and we do not knowingly collect Personal Information from children under the age of 16 through our Digital Channels. If you have reason to believe that a child under the age of 16 has provided Personal Information to us, please contact us at privacy@dallaspetsalive.org and we will take steps to delete that information from our databases. If we become aware that a child under 16 has provided us with Personal Information, we will take steps to remove such information.

The Website may contain links to other websites not owned, controlled, or affiliated with DPA.

If you are using our Website and click a link to another site, you will leave our Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. DPA is not responsible for the data collection and use practices of such other sites.

DPA takes reasonable and appropriate precautions to ensure that user information is protected from loss, misuse and unauthorized access, disclosure, alteration and destruction.

We restrict access to user Personal Information to those individuals who reasonably need access to perform their job functions, such as our third-party email service, and key staff.

DPA provides visitors to our Digital Channels with a secure experience when donating through them. We work with Payment Card Industry Data Security Standard (PCI-DSS) compliant vendors. When Personal Information is transmitted, it is protected through the use of industry-standard security technology, such as the Secure Socket Layer (SSL) protocol.

Even with these measures in place, users should use special caution when using publicly accessible computer terminals or transmitting Personal Information over unsecured wireless networks.

We reserve the right to change this Privacy Policy at any time. Please refer to the date at the top of this page to determine when this Privacy Policy was last revised. Any changes to our Privacy Policy will become effective upon posting of the revised policy on the Website.

If you have any questions about this Privacy Policy or if you would like to change any of the information you have provided to us, please contact us at privacy@dallaspetsalive.org.